Greedy Otherworld - Works | Kouta Takahashi - 髙橋こうた Official Web Site

Greedy Otherworld

This series of works photographs of the metropolis from my perspective as a native of a rural area. The streets of Tokyo are lined with show windows decorated with advertising photographs, and the pedestrians reflected in them seem to be under the control of human desire. And the figure seemed to be a projection of myself. The advertising images that flood the streets promote purchasing intent and change people's attitudes and even behavior. I myself have moved from the rural areas to the cities, as if drawn by the vortex of desire unleashed by the consumer society. Is the desire created and used by capitalism healthy for human beings and their environment?

本作は、地方出身者の視点で大都市を捉えた作品である。広告写真に彩られたショーウィンドウが並ぶ東京の街路、そこに映り込む歩行者たちは、まるで人間の欲望に支配されているようだ。そしてその姿は、自分自身の投影に見えた。街中に溢れる広告イメージは購買意欲を促進させ、人の意識や行動さえ変えてしまう。私自身も、消費社会が放つ欲望の渦に引き寄せられるように上京してきた。